LinkedIn is the largest professional networking platform. It is used by businesses and individuals to connect and exchange information. LinkedIn has over 690 million members and is steadily growing each year. In our latest blog, we share 5 ways LinkedIn can grow your business in the age of social media marketing

1. Increase Brand Awareness

If you’re looking to increase brand awareness, LinkedIn is a great way to go. Linkedin offers a range of features and marketing solutions that provide business owners a means to increase visibility and credibility. For instance, the “share” button allows users to increase brand visibility, while the endorsement feature allows people within your network to endorse your skills and services, certifying your credibility.

2. Generate Leads

Lead generation is the process of generating consumers’ interests and ultimately turning their interest into a sale. LinkedIn provides users access to many tools, such as Dux-Soup. Dux-Soup is a tool that allows users to maintain customer data, set up automated email campaigns, automatically view prospects, and more. Other tools include LedFeeder, Crystal, Datanyze, and LeadFuze, among many others. With the abundance of tools at each user’s disposal, lead generation can be done easily and conveniently.

3. Promote Your Business

LinkedIn provides businesses with a plethora of tools to promote their business effectively. Tools such as Social Pilot allow users to manage their marketing efforts by organizing content, scheduling content for posting, and providing users with data analytics to help maximize their marketing efforts. Generated data analytics allow users to identify their target audience and run advertisements directly to them.

4. Rank your Business

Search Engine Optimization, SEO, is the process of improving the quality and quantity of website traffic from search engines such as Google. The utilization of select keywords, backlinks, posts, and hashtags collectively work to help businesses rank up or increase their presence online. The more content a company produces and distributes, the higher it ranks up in a search. Having a LinkedIn, among other social media platforms, ultimately optimizes a business’s presence online. LinkedIn takes it a step further by providing tools and even classes to help them effectively increase their presence.

5. Make Meaningful Connections

LinkedIn is a social media platform made specifically for businesses and professionals to network and thrive. LinkedIn’s direct messaging, connection, groups, and recommendation features, among others, allow users to make meaningful connections.

Are you Convinced?

There you have it, 5 ways LinkedIn can grow your business. Utilizing LinkedIn in your marketing efforts can take your business to the next level. Try it out for yourself and watch your business’ growth skyrocket. At Fotex Labs, we make social media management easy by managing your social media platforms for you. For more information, call (858) 228-7697 or visit our website.