EDDM and Direct Mail

Promote Your Business in Your Local Community.

EDDM and Direct Mail

Promote Your Business in Your Local Community.

Highly Targeted

One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.

Highly Targeted

One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.

Highly Measurable

EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.

Highly Measurable

EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.

Individualized

Direct marketing can be highly individualized. Computer programs allow small companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them. As many as 55 percent of people are eager to read their mail, according to the U.S. Postal Service. Addressing them by name can only enhance the experience and, ultimately, prompt some to buy a company’s products

Cost Effective

Direct-mail advertising is cost effective. Fotex offers affordable graphic design and printing services in San Deigo. Additionally, a company can mail out smaller quantities of a direct-mail advertisement as a test. Once the company determines that the first mailing is successful, it can increase the number of mail-pieces in subsequent mailings.

Highly Flexible

Direct-mail advertising is highly flexible. A small company can use postcards to market its wares to save on costs. Small manufacturers can also include free samples of products in their mailings. A business owner can generally include as much information as she desires in a direct-mail campaign, depending on how much she wants to spend

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