EDDM and Direct Mail

Promote Your Business in Your Local Community.

EDDM and Direct Mail

Promote Your Business in Your Local Community.

Highly Targeted

One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.

EDDM and Direct Mail

Highly Targeted

One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.

EDDM and Direct Mail
EDDM and Direct Mail

Highly Measurable

EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.

Highly Measurable

EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.

EDDM and Direct Mail

Individualized

Direct marketing can be highly individualized. Computer programs allow small companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them. As many as 55 percent of people are eager to read their mail, according to the U.S. Postal Service. Addressing them by name can only enhance the experience and, ultimately, prompt some to buy a company’s products

Cost Effective

Direct-mail advertising is cost effective. Fotex offers affordable graphic design and printing services in San Deigo. Additionally, a company can mail out smaller quantities of a direct-mail advertisement as a test. Once the company determines that the first mailing is successful, it can increase the number of mail-pieces in subsequent mailings.

Highly Flexible

Direct-mail advertising is highly flexible. A small company can use postcards to market its wares to save on costs. Small manufacturers can also include free samples of products in their mailings. A business owner can generally include as much information as she desires in a direct-mail campaign, depending on how much she wants to spend

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People have been buying things online more since COVID-19, so your analytics are going to be different, and after COVID-19, you should have a diverse analytics group. You could either see a decrease or continual increase, so prepare to treat that data differently. Give us a call (858) 228-7697 for a free consult or visit our website at https://fotexlabs.com ⠀
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Need some marketing tips to help your business recover after COVID-19? Read our blog to learn things you should start implementing now or put in place once things go back to normal: https://fotexlabs.com/marketing-tips-to-help-your-business-recover-after-covid-19/ ⠀
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Use hashtags to keep your posts trending on social media. Remember to only use relevant hashtags without being overwhelming. Give us a call (858) 228-7697 for a free consult or visit our website at https://fotexlabs.com ⠀
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High-quality product photography is important to showcase your products and business. Not to mention, it can lead to new clients and makes your business look more appealing. Let Fotex Labs help! Give us a call (858) 228-7697 for a free consult or visit our website at https://fotexlabs.com ⠀
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SEO can be a complicated and time-consuming process. However, you need to ensure your website is getting found. That's why you need Fotex Labs. We stress the importance of not including keywords to rank your site but also using the terms your audience is looking for to give you a higher conversion rate. ⠀
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People have always been on social media, but due to stay at home orders, even more, people have been consuming social media and for longer periods. That is why your social media presence matters! Start today by giving us a call (858) 228-7697 for a free consult or visit our website at https://fotexlabs.com ⠀
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Did you know that paid advertising gets you 60% more leads? Let us help you get all the leads you're missing today! Give us a call (858) 228-7697 for a free consult or visit our website at https://fotexlabs.com ⠀
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