EDDM and Direct Mail
Promote Your Business in Your Local Community.
EDDM and Direct Mail
Promote Your Business in Your Local Community.
Highly Targeted
One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.
Highly Targeted
One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor. For example, a small vitamin store-owner can order lists of people who buy vitamins or health products in her market. She can then prepare an EDDM campaign or a direct mail campaign in hopes of getting these customers to shop at her store.
Highly Measurable
EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.
Highly Measurable
EDDM and Direct Mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign.
Individualized
Direct marketing can be highly individualized. Computer programs allow small companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them. As many as 55 percent of people are eager to read their mail, according to the U.S. Postal Service. Addressing them by name can only enhance the experience and, ultimately, prompt some to buy a company’s products
