Search Engine Optimization (SEO) and Pay Per Click (PPC) go together along the road of digital marketing. While SEO still stands as the best way to go, PPC can gain you visibility, targeted traffic and sales overnight. It takes technical know-how to do Pay Per Click (PPC) properly. Since it is easy to make a mistake and the mistake can be really costly it is better to have an expert PPC analyst to review every potential facet of your account. We always look for ways to improve on the ad copy and the landing page. In 9 cases out of 10 it will cost you more to launch a campaign on your own than to hire an expert.