There are many options to consider when you are setting up an Internet marketing campaign. It can be challenging to decide what options are worth your budget because new online marketing ways seem to come up every month.
The good thing is that many of these tactics go well together. A great example of this is search engine optimization and content marketing. Content marketing naturally integrates into the search engine optimization strategy and improves SEO. At the same time, content marketing can also go well in combination with the social media strategy.
Fotex Labs develops highly customized social media plans and content marketing plans for businesses that prefer to outsource their Internet marketing.
Social Media and Content Marketing Can Work Together
A great tip for determining what content people like is to ask for feedback. When you use social media to promote your content, create a poll and get your follower’s opinions. You will know what is well received and what is not. That is what will help improve your Internet marketing effectiveness and make both channels work for your company. If you prefer to have the experts at Fotex Labs help you, please call 858-228-7697 to speak with our online marketing specialist.
Working Together
Below we provide the reasons why Social Media and Content Marketing are a powerful combination.
1. Content Marketing and Social Media Promote Each Other
You can use your Social Media Pages to promote your website content. The most obvious thing to do is share all the articles, blogs, photos, and videos you create for the website on Facebook, Instagram, LinkedIn, and other platforms.
Sharing your content on Social Media ensures it reaches a wider audience. Your Social Media followers might not be checking your website for content on a daily basis, but they are surely checking the social media pages and are likely to notice your updates. There is also a way to keep sharing the content to relevant Social Media communities and use paid ads in order to reach the audiences that are not likely to see your content the first time you post it.
If you think there is too much work involved in social media marketing, automation programs can make your life easier. You can schedule posts and updates on multiple platforms for a specific time in the future. It can be compared to putting your marketing on autopilot. Just select the dates and times and decide which platforms you would like to use and how many times you want to share your content. Do it every time you create some new content for your website, and your updates will always be fresh and interesting.
Sharing your content on Social Media also helps with making sure your social media channels are up to date. You can also create posts solely for social media. Still, their format is shorter and usually provides just a quick overview in order to capture social media users whose attention span is very short. We usually recommend placing your best content on your website and then share it on Social Media.
2. Share Your Content on Social Media and Ask for Feedback
Often times the descriptions of the Social Media posts correspond to the content. It is usually the easiest way to share your content on social media because it provides an accurate summary of what you are sharing. However, it might not be the most effective way to do it if your goal is to generate clicks and discussions.
A more creative way would be to ask a question. Find out if your followers were surprised by the info you shared. Inquire what they found the most interesting about it, etc. Questions like that encourage participation and assist you in engaging your followers better. They can also provide valuable feedback. You can use these comments to improve your content and direct your future content marketing strategy.
3. Get Input on Future Content From Social Media
The more often you engage your followers, the more likely they will be to share their opinions and guide you on what you should write about next. It is a good idea to ask your followers if they have any questions about your industry, products, and services. Offer them an option to express any concerns they might have. This kind of interaction will provide you with a wealth of ideas for new content. And the content that you will focus on will be about the things your audience wants more of. When your followers realize that you base your content marketing on their feedback, they will be appreciative because you are willing to listen to their requests.
Are You Ready to Start Combining Social Media and Content Marketing?
At Fotex Labs, we know how to use content marketing and social media marketing together to get the best results. If you would like to explore Internet marketing and utilize social media and content marketing, we will help you.
The online marketing strategists at Fotex Labs can help you develop a comprehensive Internet marketing strategy customized for your company. A lot can be achieved with content marketing, social media marketing, and other Internet channels. You can generate leads, increase revenue, raise brand awareness, and more. We are here to help. Call now 858-228-7697.
