AI is here and it doesn’t look like it isn’t going anywhere anytime soon. New advancements and updates are constantly being made to increase its capabilities. It has infiltrated nearly every industry and is changing the way businesses owners are doing things. The medical community is no exception to AI’s reach. It’s being used to read x-rays, catch abnormalities, and even diagnose patients. In our latest article, we share AI’s effectiveness when it comes to digital marketing. If you’re looking to incorporate AI in dental marketing, be sure to check it out.
Benefits of AI
AI is a great tool. It can be used to supplement a variety of task from generating texts, information, and insights. A popular AI software, Chat GPT, is currently making its rounds among digital marketers for its quick data generation. Simply ask it to generate a list of taglines related to your business and boom! You’ve got 20+ taglines readily available. Ask it to right a paragraph on dentures and in less than minutes it’s created a whole essay on it. It’s amazing what AI developers have created. With the help of AI you generate blogging, social media content, email marketing material and more.
While there’s a lot AI can do, there’s one thing it can’t replace and that is human touch.
In marketing, a big factor that drives successful campaigns are the implementation of personalized materials and human connection. Solely relying on AI to do all the work, removes the very aspect of marketing that makes the wheel go round. AI lacks emotional intelligence and contextual understanding. It is creatively limited and poses risks of plagiarism.
For instance, if you ask it to generate “a paragraph on the benefits of visiting your dentist’s office regularly” it will populate a generic answer list of answers in rather robotic manner. The results tend to lack luster and personality. If you go the “copy and paste” route, you risk losing out on leads, due to that alone.
Everyone wants to feel special. They want to feel like you’ve invested a great deal of time and energy to put together something special for them. By simply pasting the materials, your readers will file your input as just another run of the mill word vomit that means very little to them. To make your resources worthwhile, you have to be able to connect with their sensibilities in mind.
AI in Digital Marketing
AI is a great resource for digital marketers. It is especially useful for dental markets looking to up their efforts. While AI is quick to generate useful information and data, it is important to note that it does have its limitations. It will never be able to replace and connect to humans in the way humans connect with each other. If you’re interested to learn more about AI or need assistance with your dental marketing campaigns, Fotex Labs is here to help. We are well-versed in the industry and have helped countless business owners create and manage effective digital marketing campaigns. With years of experience and all the latest marketing tools, AI included, in our arsenal, we can help make your efforts go a long way.
Give us a call at (858) 228-7697, or click here to get started!