It’s no secret the holiday season brings peak sales to businesses across many markets, but is your company getting the most profit possible during this time of the year? With major lifestyle shifts and the popularity of online shopping among consumers, a solid digital marketing strategy is a must to stay ahead of competitors. Nowadays, over 50% of shoppers prefer holiday shopping online. They prefer to use the internet before visiting physical stores for shopping. With this in mind, we decided to share 5 tips for a successful online holiday marketing strategy to help ensure that your business receives all its gifts this holiday season.

1. Start Planning Early

Holiday activity tends to escalate once Halloween rolls around, and your plan needs to begin at this time to increase potential sales. Not only do consumers relying on online shopping for their holiday needs, but they also try to get an early start to avoid shortages. Because of this early start, you’ll want your marketing strategy to go into effect early, too. It’s wise to think about what you need to bring your strategy to life. Will you need to update your graphics with something festive? Have your designer work on seasonal assets early. Does your business use social media? Put holiday content ideas into your calendar today, so you have time to plan, create, and post when it’s most effective.

2. Take Advantage of Social Media Opportunities

A fresh, seasonal approach on Instagram, Facebook, Twitter, and other platforms allows you to put a festive spin and try new ideas suited for the holidays on your content. Your followers will appreciate the holiday spirit, which could lead them to engage more than usual.

3. Publish Seasonal Blog Posts

Your business’s content marketing approach should also adjust during the holiday season. Create blog posts that address seasonal concerns or questions relevant to your customers or provide them with content that will elevate their holiday experience.

5 Tips for a Successful Online Holiday Marketing Strategy

4. Keep Up with Your Reviews

New customers look you up online before they even set foot in your store. They will look at reviews left by other customers to gauge if you are the right business for their needs. Your reviews will receive more views during the busy shopping season, and you don’t want one-star ratings to scare potential customers away. Start addressing your reviews on Google, Yelp, and other sites with thoughtful responses, and be sure to check your reviews regularly from now on.

5. Amp Up Your Email Marketing Strategy

Email is an effective way to get holiday content and sales information directly to future and current customers. With holiday shopping at the top of your customers’ minds, the right seasonal newsletter could earn you some new or repeat customers. After all, there’s a reason that email marketing is the second most used channel for capturing holiday shoppers.

The retail landscape shifts significantly during the fourth quarter, and your digital marketing strategy needs to move with it. These 5 steps can help you to develop a successful online holiday marketing strategy that will give you a digital edge over your competitors. If you need further assistance with your online holiday marketing strategy, reach out today! Give us a call at (858) 228-7697, or click here to visit our website.