If you provide professional home improvement services, then the majority of homeowners can use your expertise. People are in constant need of repairs, changes, and updates to their homes; however, many cannot take on these projects without professional help. Although these services are in high demand, how do you reach out to these potential clients before your competitors? The best way is with a well-executed marketing strategy! This blog will go over the 6 essential internet marketing strategies for home improvement companies.
Why Marketing Matters for Home Improvement Companies
Most home improvement companies rely on word of mouth and referrals. This is a good way to get new customers because they have already seen the quality of your work on their friends’/family’s homes. However, this is usually not enough to bring in the amount of leads needed to grow your business. This is where marketing comes in. If your potential customers don’t know about you, then how will they ever reach out to you for a project? Fortunately, there are more options that go beyond TV commercials and billboards–methods that often reach people who aren’t interested in your services. Instead, you can use home improvement marketing strategies to make your business more visible online—and to people who are actively searching for these services. The best ways to reach new customers who are in need of your services includes the following 6 essential internet marketing strategies:
1. Web Design
A professionally designed website has the ability to transform visitors into customers 24 hours a day! Many home improvement companies think that having a site that contains their services and contact information is needed; however, that is not the case. Your site should have well-rounded information that can help the buyer make an informed decision. The site should also be user-friendly with easy navigation that enables customers to effortlessly find the pages most relevant to them. Another essential aspect of a website is to make it really easy for customers to contact you. This usually consists of a “Contact Us” page with a simple forum for them to fill out with their information. When you have a solid website, you can start generating leads without paying a cent on advertisements.
2. Search Engine Optimization (SEO)
In order for potential customers to find your website, it needs to be easy to find. The way to make this happen is with search engine optimization. SEO helps revamp your site so that search engines, like Google, can understand it and bring it up in search results. It also helps build your company’s online reputation so that search engines will rank you above your competitors. When you rank high on keywords related to your services, like “home improvement San Diego,” people will be more likely to find you and learn about your services. This puts your marketing budget to use, unlike newspaper or radio ads that people tend to ignore.
3. Content Marketing
Your website shouldn’t just consist of basic information about your services. It is also essential to provide your site visitors with helpful information. This can range from project ideas, answers to frequently asked questions, and DIY guides on projects that don’t require professional help. This strategy is known as content marketing. When you show your visitors useful information, this shows them that you’re a trustworthy resource in the industry. Even though your visitors aren’t always ready to work with you, this strategy will help them remember your company when they are–and know exactly who to contact.
4. Pay-Per-Click (PPC) Advertising
As stated above, a good ranking for keywords is an essential part of your business. However, this process takes time, and it’s difficult to rank high for highly competitive keywords. This is where pay-per-click advertising comes into place. PPC platforms like Google AdWords allow you to run ads in search engine results for specific keywords with a link to a related page on your website. If you’re not ranking in the keywords of your choice, then you could run an ad linking to a page on your website. These ads start running as soon as the campaign is launched, bringing people to your website immediately. The great thing about PPC is that if your ads show up in results and no one clicks on them, you don’t have to pay a single penny! You only pay for the clicks you get!
5. Email Marketing
Not all potential customers are ready to contact you after immediately learning about your business. There are many that spend weeks or even months doing research on their options. This is where email marketing plays a big role. Email marketing is an efficacious way of staying in contact with those customers during this time and make sure they don’t forget your business. You can incorporate an email signup form on your website and encourage visitors to sign up for a free newsletter. You can inform them of company news, helpful tips, and other home improvement-related information on a weekly or monthly basis. This lets you reach out to potential customers through their inboxes and show them your expertise in the field.
6. Reputation Management
Another major aspect that you need to pay attention to is reputation management. If your company doesn’t have a good reputation, potential customers might not consider working with you. That’s why you must build a good reputation with five-star-reviews! You can start building up reviews quickly by asking happy customers to give your company an online review. If you don’t ask, you might not get reviews. You can also text and email customers reminders asking them to rate your services. Video testimonials are great influencers, which is why you should also ask happy customers to give a video testimonial as well. 84% of people trust online reviews as much as a personal recommendation. This is a huge part of marketing that usually gets ignored. Make use of customer reviews to help bring in even more customers!
Internet marketing strategies are not easy to execute; however, when done right, can bring in huge numbers of leads. When you have a great web design, conduct SEO, content marketing, PPC, and email marketing, your online presence will go up immediately, attracting new customers. We hope these 6 essential internet marketing strategies for home improvement companies helped you see how you can grow your business via the internet. If you want to learn more about creating an online marketing strategy for your business, Fotex Labs can help! We have years of experience creating custom marketing strategies for all of our clients, and we can do so for you too! Give us a call at (858) 228-7697 or click here to get in contact with us!