Because of technology, we can say we have become a global community. We are able to communicate with each other no matter the country or culture of origin, with little to no effort. The way we share information in today’s world has never been more natural, allowing you to advertise your services and products much easier as well as draw attention to your product with a few clicks. The Internet is a powerful tool that can quickly generate a return on investment (ROI and investing in digital marketing cannot be ignored. The eMarketer published a vital fact: “worldwide digital ad spend is predicted to reach over $375 billion by 2021”.
So, in order to keep up with your competition, you must keep up with the trends. Take time to contemplate how technology can impact change in your business. With that in mind, go ahead and take advantage of the business techniques that are already being used and are only going to get more popular as the year progresses. Your business will actively grow as long as you keep active in reaching new clients in a proactive way rather than just letting go and being left behind.
Nonetheless, Fotex Labs is conscious of your valuable time. Sometimes business owners invest so much of their time working in their businesses that they cannot research how all these digital trends can help their companies grow. We are here to help our clients better use these tools.
Let’s explore a few of the marketing trends for the upcoming year, 2020.
Many of our clients, as well as worldwide companies, are already using chatbots and will continue using them; they are a smart piece of software that website visitors and customers can interact with effortlessly and get answers in real-time.
Chatbots can integrate either voice interactions or chat windows to help the users find the answer to their questions.
Often companies will use digital advertising for marketing their products, but have you ever experienced that annoying online ad that you have never had any interest in and has no connection to you whatsoever? We have to be careful here because customers will not only ignore these ads but will do anything in their power to avoid your entire brand. According to Forbes magazine, because of this overwhelming digital connection, 49% of the people will disregard these ads. But on the other side of the coin, people love exciting content. If your company keeps sending customized content to relevant audiences, then 36% of people will respond by buying the product. Many of our clients have been made aware of this trend, and we are planning for the future. Most companies will strictly target precise audiences, and web users will only be receiving and interacting with hyper-relevant ads.
These are only two of the hundreds of trends that Fotex Labs is ready to set up for your online marketing to take off and have enormous success this 2020. Stay tuned for more. Contact Fotex Labs to make sure you are on the right track to success. Contact us at 858-228-7697.