Google Ads Opens Lead Form Extensions for Search Text Ads
Google Ads is introducing a new lead generation strategy for businesses to get leads easily with lead form extensions. Google’s lead form extensions should help advertisers capture leads from their search advertising text campaigns. If you are familiar with the Facebook lead generation form, you know that it is a very successful lead generation strategy that many businesses use to acquire quality leads easily and cheaply. So Google Lead Form Ads is like that too. In order to try it out, you can easily add it to your existing campaign as a lead form extension or you could create a separate campaign just for that.
Lead-form extensions on the search for mobile simplify the process of filling out forms for consumers who want more information about a company’s products and services. This gives the brand more opportunities to follow up and provide that information. These forms will work for the people who have signed in to their Google account and are searching for information. They would be able to tap on a call-to-action in the brand’s text ad, such as “Apply Now,” to see the form.
The Google-hosted form will serve up pre-populated with the contact information of the person searching based on what they provided to Google in their account. This eliminates the need for consumers to retype their information.
This is similar to the process when someone saves information on the marketplace Amazon or a retail site. When a consumer saves their information on the site, they only need to sign in, choose the products to purchase, and tap buy.
Google provides some interesting details on how the extension works on a Help page. For example, any time a lead form is opened it will be tracked as a lead-form click. When a user submits their information in a lead form it counts as lead conversion. Marketers can see the conversion performance by segmenting the report by click and conversion types.
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