Google Ads Will Help You Reach New Customers

If you are planning on boosting your online marketing, you must know that Google Ads is a powerful tool. It is no secret that Google Ads will help you reach new customers.

Top search engine – Google

We all have done it and keep doing it. Any time we are looking for a service, product, restaurant, promotion, or just about anything from anywhere on this planet, we all go search for it on Google. Before we search anywhere else. Google Ads work just like that. We enter a description of what we are looking for, and Google shows ads that are relevant for what you specified in the search bar.

If you are part of this business world and are not on Google Ads, you are missing out on the benefits of a massively successful tool. The tool that will direct traffic to your website and extra exposure for your products or services, resulting in sales.

Why Advertise on Google?

Google Ads Make It Easy for Your Customers to Find Your Stuff No Matter What

No matter what size your business is, you have the product or service your customers want, and you want them to find you on the first page of Google. The whole reason for online marketing is for your customers to find your service, product, deal, location, and information right when they are looking for it on the web.

It is essential to keep in mind that your small business may be competing against experienced and motivated SEO experts. But Google Ads allows you to compete on the same level, no matter how long your company has been around. Even if your website is new and your organic SEO is not very strong yet. With Google Ads you will be visible to your audience right when they are searching for you.

Google Ads Allows You to Reach Local Customers Easily. 

Google Ads has an option that will allow you to select location targeting. This will be essential if you are a business that is locally based. Like a neighborhood eatery or a regional business, such as a state bank. It is also helpful if you are an e-commerce site that may have countrywide shipping restriction. You can target Google Ads geographically to be seen by the kind of customer you are looking for, preventing you from spending money on those who are not in your area. You are able to use this feature and exclude the areas you do not service or are not interested to advertise in.

Use In-Market Audiences to Target Potential Customers

In-market audiences is a way to connect with consumers who are actively researching or comparing products and services you offer. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and subsequent conversions, along with the content of the sites and pages they visit and the recency and frequency of the visits. In this way, Google accurately categorizes users so you can target those most interested in your offerings.

Google Ads Will Make It Easy Bring Your Customers back by Retargeting

We all have experienced this: you searched for something, you went to a website spent some time there and left it to continue shopping elsewhere. But you continue to see that same website ad when you visit YouTube, a blog site, check your email and so on. That is known as retargeting or remarketing. It keeps you in your customers’ minds longer and makes them familiar with your logo, your name and your brand colors. If the consumers are still interested in your products or services, they will go back to your website that will result in sales. People buy from brands they know.

These are only a few of the many Google Ads benefits that will lead potential clients to your website.

If you decide to use Google Ads, here are some simple things you can do on your end. Make sure Google Ads performance is maximized and brings you the best results.

You will want to make sure the page your audience is directed to is optimized. Essentially, there is no point in investing in leading someone to a page that has not been optimized. So, do not waste your money on a fantastic Google Ads campaign. Make sure it will be direct to a well-designed landing page.

Be sure to match your Google Ads to your landing page. Guarantees that people can make the connection between the ad they just looked at and the website.

Fotex Labs 

Fully capable of creating and running your Google Ads campaign. Fotex will make sure that your website is fully optimized. You will get the highest return on your marketing investment.

Contact Fotex Labs to make sure you are on the right track to success. Contact us at 858-228-7697.