Create Online Content with Intent

Your online presence does not only depend on images, although images are important because they create a high visual anchor point. Written content in today’s online world is as critical as ever. People are using Artificial Intelligence in their everyday life. Tools such as Siri, Alexa, or Google smart speaker are used daily to facilitate their searches and make everyday tasks easier.  Make sure that your content is written with intent, and includes target keywords.

High-Intent Keywords What Are They and Why Do We Need Them?

These words are found in published content on your website. They are placed on your website strategically with consumers in mind, and with the intent to lead them to take action. You want to think ahead and plan on creating content that will answer customers’ questions. More successful keywords lead to transactions being completed. As a marketer, we need to use keywords intentionally. However, we have to remember to keep the text interesting and engaging. That way the text on your website will appeal to those consumers that are more likely to end up buying the product or service you are promoting.

Lower Popularity Keywords

A wise decision may be choosing keywords that have lower popularity but will attract the right kind of audience. For instance, if you are trying to sell a “mac book pro with retina display” you do not use the word “laptops” as a keyword. Although the keyword “laptops” has an overwhelmingly high search volume, it will attract many laptop buyers but not the ones that want the mac. With the “mac book pro with retina display” keyword, you may attract less traffic, but that traffic is more relevant since these people are intentionally searching for that specific item. If you use a general keyword you are more likely to attract a consumer who won’t buy the item found on your website.

Fotex Labs Will Do the Work for You

At Fotex Labs we work really hard to get to know you and your business in order to use the correct keywords that will lead your targeted audience to you. Are your website and social media content created and delivered with intent? Create Online Content with Intent and contact Fotex Labs to make sure you are on the right track to success. Contact us at 858-228-7697.