As the popularity of google plus has diminished, there are still platforms out there in the web world that are still being used to market your business. The best-hidden gem out is “Google My Business.”
Google My Business was launched in 2014 and is literally a one-stop shop for your clients and customers. When anyone looks up your business, they can find it right away with all of the information about your business. Your customers will be directed right away to your website, along with other information including:
- Location on maps
- Business pictures or videos
- Customer reviews and ratings
- Business hours
- Product or business photos
- Links to sign up for any promotions or events
- Links to other business social media platforms
- Questions from customers and answers from the business
- Telephone number and address
- Menus for restaurants
Easy to Use
Google my business is also fairly easy to use. Anyone can manage information on their business whenever. All you have to do is sign in to your account and search for your business’s name. Right away you will see a menu with different categories for you to edit. You will also be able to view new updates from customers such as reviews or questions. And last, but not least this service is FREE!
Yes, believe it or not, your SEO can be improved. Posting, adding new pictures and using other relevant platforms like Yext can help you build up the profile of your business. It takes Consistency, accuracy to optimize your listing.
The great thing about Google My Business is that you have control over your listing. There, you are able to witness the total number of views, map views, and search views. You have the luxury of keeping track of the performance of AdWords campaigns, and know how your customers got your contact information, whether through local search and maps or straight from the phone number on your website.
Google My Business is extremely mobile friendly. In fact, when people search for it on their phones, there is a higher chance of your business being found easier. Since people can be searching for something in their car on the go, the smaller screen of a mobile device can help the viewer make a faster selection of what they are searching for.