Can Pay-Per-Click Marketing build my business?

Pay-Per-Click Marketing also known as PPC is booming in popularity by the day. So it is no surprise that businesses are using it to grow their audience. If your business is new or if you are in need of some traffic, PPC might be the way to go. Here are some benefits of PPC that could bring in the money signs with just a click of a mouse!

How does Pay-Per-Click work?

PPC works by assisting as an internet advertising model directing traffic to websites. Advertisers will then pay publishers when an ad is clicked. Any time your ad is clicked, it redirects your visitors to your website, and then you pay a fee to the search engine. The fee will be insignificant if the visit is worth more to your business than what you originally paid for it. An example would be if you paid $15 for each click, but the click outcome is a $1000 sale.

Who does PPC target?

Understanding who your target audience is crucial to maximize your click-through rate (CTR). There are many ways to catch the gaze of your future clients and customers. Using keywords, demographics, purchasing behavior, and AdWords are just some examples of audience targeting.

PPC Platforms

By far the most popular platform for PPC is Google AdWords with its incoming high value of traffic and ability to let you run ads on private websites and search results. Bing is also popular as it lets you run ads on a plethora of Microsoft partners and search properties. Facebook, Yahoo, AdRoll, Twitter, and LinkedIn are also alternatives.

How will my small businesses benefit from PPC?

Even if you feel like you may not need to invest in Pay-Per-Click for your small or new business, you might want to rethink this marketing strategy. Many beneficial outcomes can blossom from implementing PPC. The ability to retarget and remarket audience is highly effective and can reconnect anyone that has previously visited your website. Not to mention PPC can actually be very budget friendly due to the fact that you’re in control of how much you want to pay for a click, ads, or campaigns. The key is to monitor your accounts closely by making adjustments to your campaigns. Keeping this in mind will help you save a lot of money in the future.

At Fotex, we can help you understand the benefits of Pay-Per-Click (PPC) and how it will propel your target audience to click on your website for optimal growth.

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Written by Sandra Ramirez