Instagram is one of the most powerful social media platforms for marketers today. By the end of 2018, businesses are expected to buy over $4 billion worth of ads on the platform.
The Instagram ads are great and helpfull, but there are plenty of ways to use Instagram as a marketing platform that don’t involve making a purchase.
Instagram SEO is an incredibly effective marketing technique. If you want to profit off of your Instagram presence, you should follow these tips.
How Many Hashtags Should You be Using?
This may seem like an obvious one. But it is not that simple.
The truth is, there’s no clear roadmap for how many hashtags you should use on Instagram. Instead, ask yourself which hashtags you should use for your strategy.
Using unpopular hashtags can be a total waste of time. Comparatively, a few well-chosen hashtags can give you a massive base of potential customers.
Instagram SEO requires strong keyword research, just like with regular SEO. If you want to do some research, you should look into tools like Websta.
Websta will give you the information on top 100 hashtags on Instagram. You can narrow them down by a variety of categories, such as location. This will help you to reach the customers you want.
You can also look at what the most influential accounts are doing. Instagram Influencers, celebrities, comedians, and models can all be analyzed. This way, you can learn more about what you should do with your own strategy.
Should You Use Ads?
Instagram Ads are an incredibly effective way to reach customers. That being said, you shouldn’t use them to the exclusion of organic content.
They’re an amazing tool. Particularly since Facebook brought Instagram, you’re now able to analyze the demographic appeal of your ads to find your ideal audience.
That being said, there’s an emotional connection that you can only get from making a natural post. So, use advertisements. Just don’t make them the entirety of your strategy. They are not a substitute for a good Instagram SEO.
No digital marketing teams or consultants worth their salt will ever tell you to completely forgo PPC or purchased advertising strategies. Just don’t make them the basis of your Instagram presence, and you’ll find some absolutely incredible success.
What Should Your CTA Look Like?
A good CTA (call to action) is essential to any advertisement. But a CTA on Instagram is a lot different than a CTA on your website or in a printed advertisement.
What’s the value of getting a post viewed if views don’t translate into money?
If your post is aimed solely towards generating brand awareness, you should encourage people to like and share the post.
Simply telling people to do those things can be incredibly effective. In fact, you can create brand evangelists out of typical viewers through this technique. That being said, there are strategies that go beyond user engagement.
If you want to advertise a sale or other event that requires people to make an order or be physically present, don’t be afraid of making a proper sales pitch. Telling people to make a purchase or a visit can be incredibly important for your business.
Your CTA strategy is dependent upon your goals for a specific post. So, make sure you think it out so you can turn clicks into cash!
Does the Strategy Work?
You can have an incredibly well-planned strategy. But if you want to succeed, you need to know that it’s working. How to do that? Start by using the variety of business tools Instagram offers customers.
There are a few pieces of information you can get by using Instagram Insights. At the most basic level, this includes:
Impressions (views for your posts and stories)
Reach (views by unique accounts)
Website clicks (the number of clicks you have on each link)
Profile views (measured in unique visitors)
On top of this, you can get a demographic breakdown of your viewers. That includes location, gender, and age.
If you know your products are most profitable among 25-year-old women on the West Coast? Well then, you want those women to see your posts — instead of 54-year-old men from Alaska.
This is particularly important for companies with physical stores. If you have a limited shipping or sales range, it will not be helpful for you to get a lot of clicks from people outside of that area.
Make sure you take advantage of these insight tools if you want to successfully market on Instagram. Knowing who your customers are, and where they are, is essential.
Who Should I Hire For My Instagram SEO?
If you want to make an Instagram SEO strategy profitable, you need to hire the digital marketing team for your Instagram presence.
Our SEO and digital marketing team is incredibly capable and experienced. We have a passion for helping businesses succeed online.
We want to help you.
We have created the great number of successful ideas behind our marketing philosophy. When you work with us, you can add yourself to the parade of businesses who have found success by our side.
If you want to take your digital presence to the next level, you absolutely need to get in touch with us.
For the quality social media expertise contact Fotex Labs.
2645 Financial Ct. Suite i San Diego CA, 92117
We are happy to help you grow your business!