Have you heard of SEO or Search Engine Optimization? Do you know the importance of SEO tools and gaining visibility online? In this blog, our Fotex Labs team sheds light on how important SEO truly is while digital marketing for your business. Make your digital footprint known when you use SEO tools for your brand. [...]

There are many different ways in which you can promote and advertise your business. Ensuring that you’re taking advantage of the correct marketing tools to reach your target audience is crucial when you begin to expand your business to different platforms. Our team at Fotex Labs crafted 6 reasons why blogging is important to your [...]

There are many options to consider when you are setting up an Internet marketing campaign. It can be challenging to decide what options are worth your budget because new online marketing ways seem to come up every month. The good thing is that many of these tactics go well together. A great example of this [...]

If you've ever tried to advertise on Instagram, you may have quickly learned that it can be challenging. There's a huge amount of competition, and it's all too easy for someone to swipe past your post. So, what's the best way to advertise your business on Instagram? Today we'll go over some of our top [...]

Does your income derive from your business? If so, then you know how important it is to have the right systems in place. How you manage your financials, your operational procedures, the type of business structure you have—all are factors that determine your business's success. However, while many people recognize these elements, they mistakenly overlook [...]

Guest posting? Backlinks? You may have heard these words thrown around by digital marketing experts, and you're left wondering how guest posting can build SEO backlinks. Today we'll explain the two terms, why you need them, and how to get them. While it's not an easy task, it can significantly boost your website traffic and [...]

Have you found your organic reach on Facebook has taken a nosedive? You may be wondering how to improve organic reach on Facebook and if it's even possible. While it's becoming more of a "pay-to-play" platform, there are still some creative ways to get your posts in front of your ideal audience without pulling out [...]

Choosing to do video marketing as a law firm is the best decision you can make to help attract potential clients. Video has shown itself to draw gargantuan results on online marketing campaigns, which has a proven strategy to elevate your brand and establish a more personal connection with prospective clients. Now, more than ever [...]

If you provide professional home improvement services, then the majority of homeowners can use your expertise. People are in constant need of repairs, changes, and updates to their homes; however, many cannot take on these projects without professional help. Although these services are in high demand, how do you reach out to these potential clients [...]

Right now, video marketing is huge. The social media video platform, TikTok, has 800 million users worldwide, and YouTube is the second largest search engine. Video has become one of the most consumed forms of content in 2021. If your business isn't spending time on this form of marketing, you're missing out on a significant opportunity! [...]