The feature on Instagram “Instagram Stories” launched in 2016, and it quickly gained popularity. Mocking the already viral app Snapchat, Instagram stories have unveiled a new level in the evolution of social media content publishing and needless to say, of advertising and marketing content. In the beginning, no one intended to use Instagram stories at [...]

Because of technology, we can say we have become a global community. We are able to communicate with each other no matter the country or culture of origin, with little to no effort. The way we share information in today's world has never been more natural, allowing you to advertise your services and products much [...]

Google Ads Opens Lead Form Extensions for Search Text Ads Google Ads is introducing a new lead generation strategy for businesses to get leads easily with lead form extensions. Google’s lead form extensions should help advertisers capture leads from their search advertising text campaigns.  If you are familiar with the Facebook lead generation form, you [...]

Google Ads Will Help You Reach New Customers If you are planning on boosting your online marketing, you must know that Google Ads is a powerful tool. It is no secret that Google Ads will help you reach new customers. Top search engine - Google We all have done it and keep doing it. Any [...]

Create Online Content with Intent Your online presence does not only depend on images, although images are important because they create a high visual anchor point. Written content in today's online world is as critical as ever. People are using Artificial Intelligence in their everyday life. Tools such as Siri, Alexa, or Google smart speaker [...]

Websites can be so much more Many small business owners ignore the fact that a website can be so much more than a contact information form. Several businesses are paying for a one-page website that shows their information but leads their potential customers nowhere. Think about how you can use this powerful tool to your [...]

A marketing plan for a small business works similar to GPS navigation directions. You set the starting point and the destination and implement it consistently making some course corrections along the way. In order to create a comprehensive plan we advise to take a step back and think what you are trying to achieve, who [...]

Marketing has always been a source for advertising as well as a way to connect with your audience at the right time and place. Nowadays it means you need to meet your audience wherever they are spending their time and that place is the internet. Marketing as we now know it is almost 100% digital. [...]

As the popularity of google plus has diminished, there are still platforms out there in the web world that are still being used to market your business. The best-hidden gem out is “Google My Business.” Google My Business was launched in 2014 and is literally a one-stop shop for your clients and customers. When anyone [...]

How customer reviews can lead to a successful business Customer reviews have always been important, but now with the digital side of marketing creating a bigger impact on the public, customer reviews are paramount to businesses. There is a vast selection of social media platforms to market your business in this day in age, making [...]