A marketing plan for a small business works similar to GPS navigation directions. You set the starting point and the destination and implement it consistently making some course corrections along the way. In order to create a comprehensive plan we advise to take a step back and think what you are trying to achieve, who [...]
Marketing has always been a source for advertising as well as a way to connect with your audience at the right time and place. Nowadays it means you need to meet your audience wherever they are spending their time and that place is the internet. Marketing as we now know it is almost 100% digital. [...]
As the popularity of google plus has diminished, there are still platforms out there in the web world that are still being used to market your business. The best-hidden gem out is “Google My Business.” Google My Business was launched in 2014 and is literally a one-stop shop for your clients and customers. When anyone [...]
How customer reviews can lead to a successful business Customer reviews have always been important, but now with the digital side of marketing creating a bigger impact on the public, customer reviews are paramount to businesses. There is a vast selection of social media platforms to market your business in this day in age, making [...]
Can Pay-Per-Click Marketing build my business? Pay-Per-Click Marketing also known as PPC is booming in popularity by the day. So it is no surprise that businesses are using it to grow their audience. If your business is new or if you are in need of some traffic, PPC might be the way to go. Here [...]
Instagram is one of the most powerful social media platforms for marketers today. By the end of 2018, businesses are expected to buy over $4 billion worth of ads on the platform. The Instagram ads are great and helpfull, but there are plenty of ways to use Instagram as a marketing platform that don’t involve [...]
WHY DOES YOUR WEBSITE NEED SEARCH ENGINE OPTIMIZATION (SEO)? The main goal is to attract the visitors who come across your website while doing an Internet search, click on the link to your website and find your information interesting and useful. Another goal is not to attract random visitors who will click on your [...]
While some old items can be charming, an old business website can give a poor first impression of your company. Fair or not, people assume that your business is like your website. Not really fair, but a reasonable assumption. Update Your Website and Start Getting More Leads. Here at Fotex Labs, we know how outdated websites [...]
You might think, why you should be using video for content marketing right now? Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content. As a result, we [...]
